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Final Program


Schedule at a Glance
Legend
Program: Scientific Session
General Topic: Business of Rheumatology

Stand Out in the Crowd: Branding Your Practice for Success

Sunday, October 26, 2025
10:30 AM – 11:30 AM Central Time

    Moderator(s)

  • SS

    Saimun Singla, DO,FACR

    Rheum to Grow
    Houston, Texas, United States

    Disclosure(s): No financial relationships with ineligible companies to disclose

    • Session Coordinator(s)

  • AD

    Achini Dingman, MD

    Treasure Valley Rheumatology; Self Employed
    Boise, Idaho, United States

    Disclosure information not submitted.

In today’s healthcare environment, attracting new patients to your rheumatology clinic can be challenging when there is competition from large healthcare systems with marketing budgets. This session will identify how patients discover and choose clinics and learn the touchpoints where small changes can have a big impact. Speakers will brainstorm innovative, low-cost strategies to increase clinic visibility, build trust, and foster stronger patient connections.

Learning Objectives:

  • Learn how to recognize your clinic’s unique marketable strengths.
  • Explore how to create patient-centered marketing content
  • Identify various tools to market your practice

Presentations:

  • 10:30 AM – 10:50 AM Central Time
    How to Make an Impact

    Speaker: Diana Girnita, MD, PhD – Rheumatologist OnCall

  • 10:50 AM – 11:10 AM Central Time
    Know Your Audience

    Speaker: Phil Boucher, MD – Frontier Pediatric Care ; PractOS

  • 11:10 AM – 11:30 AM Central Time
    Panel Discussion

    Panelist: Diana Girnita, MD, PhD – Rheumatologist OnCall

    Panelist: Phil Boucher, MD – Frontier Pediatric Care ; PractOS